O B S E R V A T I O N S
Cracker Barrel Cacophony
The pitchforks are out for Cracker Barrel’s new logo. Is their branding over a barrel?
Ignore the man behind the curtain . . .
Is your branding agency focused on your audience, or their own? A priority mix-up is more common than you think.
X is as X does.
A few ‘inxights’ and observations on Mr. Musk’s obsession with the 24th letter.