The Design Office of John Murph is a multidisciplinary brand design firm that helps clients stake out who they are and why their customers should care. Explore some of the results.
Customers don’t buy WHAT you do…
They buy WHY you do it.
Brand positions often fall short because they stop at the surface level — defined by personal preference, hastily generated by an AI-driven prompt, or neglected as a marketing budget afterthought.
In truth, your brand is your most valuable asset. It's your rallying cry. Your reason for being. It's your "Why." In a modern marketplace where consumption is a form of expression and tribal identification, customers "don't buy what you do; they buy why you do it."
At the Design Office of John Murph, we specialize in helping you articulate a coherent brand story that resonates with your audience. This starts with a foundation built on Simon Sinek's "Why," and progresses into brand systems that bring clarity and consistency to every customer touchpoint.
Our process begins with strategic conversations and careful listening. We partner with you to build (or rebuild) a visual narrative around your brand that fills the gap between your inspiration and your customers's expectation. This enables you to manage meaning and purpose as you scale. A growing company that is well branded can remain confident that customers will stay true — not because they need what you have, but because they believe what you believe.
Perhaps you’re ready to invest in your brand. After all, it is your most valuable asset. We can help you tell a better story and own your “Why.” Reach out and start a conversation today. We’re ready to listen.
BRAND STRATEGY
COPYWRITING
BRAND DESIGN
PRINT DESIGN
UI DESIGN
ADVERTISING
WEBSITE DESIGN
VIDEO DESIGN & EDITING
PACKAGING
ENVIRONMENT DESIGN
NAME DEVELOPMENT
SIGNAGE
DISPLAY DESIGN
BRAND STRATEGY COPYWRITING BRAND DESIGN PRINT DESIGN UI DESIGN ADVERTISING WEBSITE DESIGN VIDEO DESIGN & EDITING PACKAGING ENVIRONMENT DESIGN NAME DEVELOPMENT SIGNAGE DISPLAY DESIGN
A Brief Sampling of Brand Stories We’ve Crafted with our Clients
Over the course of 30+ years, The Design Office of John Murph has had the privilege of working with a wide range of clients representing a variety of industries — from doughnuts and drama to underwear and urns. Below is a short curation of some of our favorite recent projects. To see a full portfolio, visit our Work page.
Bluewater Voyage
A new brand introducing an innovative business offering new alternatives for providing a meaningful memorial for loved ones lost.
Zwellbeing
Rebranding a health tech business that streamlines the process of connecting people with relevant medical and therapeutic care.
Forsyth Jail & Prison Ministry
A long serving area ministry dedicated to cultivating the futures of inmates gets a long-overdue brand overhaul.
Book Ferret
A classic brick & mortar bookstore ‘just around the proverbial corner’ — in defiance of the Age of Amazon — gets a new brand.

