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The Design Office of John Murph is a multidisciplinary brand design firm that helps clients stake out who they are and why their customers should care. Explore some of the results.

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Branding Is More
Than a Logo

Most companies and organizations think branding starts (and ends) with a logo mark. It’s so much more.





Companies often struggle to connect to consumers because their approach to branding stops at the surface level — more often than not defined by personal preference, hastily generated by an AI-driven prompt, and/or neglected as a marketing budget afterthought.

In truth, your brand is your most valuable asset. It's your rallying cry. Your reason for being. It's your "WHY."

In a modern marketplace where consumption is a form of expression and tribal identification, customers "don't buy what you do; they buy why you do it."

At the Design Office of John Murph, we specialize in helping you articulate a coherent brand story that resonates with your audience. This starts with a foundation built on Simon Sinek's "Why," and progresses into brand systems that bring clarity and consistency to every customer touchpoint.


Customers don’t buy
WHAT you do …

They buy WHY
you do it.

Praise from clients

Here’s what some of our clients say about working with us.


“What sets Murph apart is not just his creative talent—it’s his discipline around insight. He is deeply customer and brand-driven. He asks the right questions. He listens carefully. He takes the time to truly understand your business, your audience, and your objectives. That rigor translates into creative solutions that are not only beautifully designed, but strategic and effective.”

C Suite Executive | Founder | Investor | Mentor | Coach

“Murph’s strategic approach to storytelling through visuals and language helped increase brand awareness, trial and ultimately purchase.  He is an exceptional creative partner and was instrumental in helping me achieve success on a multitude of key projects during my 20-year tenure at Hanesbrands.”

Brand Marketing Professional

BRAND STRATEGY

COPYWRITING

BRAND DESIGN

PRINT DESIGN

UI DESIGN

ADVERTISING

WEBSITE DESIGN

VIDEO DESIGN & EDITING

PACKAGING

ENVIRONMENT DESIGN

NAME DEVELOPMENT

SIGNAGE

DISPLAY DESIGN

BRAND STRATEGY COPYWRITING BRAND DESIGN PRINT DESIGN UI DESIGN ADVERTISING WEBSITE DESIGN VIDEO DESIGN & EDITING PACKAGING ENVIRONMENT DESIGN NAME DEVELOPMENT SIGNAGE DISPLAY DESIGN

Clients we’ve
worked with



A Brief Sampling
of Brand Stories
We’ve Crafted with
our Clients


Over the course of 30+ years, The Design Office of John Murph has had the privilege of working with a wide range of clients representing a variety of industries — from doughnuts and drama to underwear and urns. Below is a short curation of some of our favorite recent projects. To see a full portfolio, visit our Work page.



Bluewater Voyage

A new brand for an innovative business that offers new alternatives for meaningful memorials.


Zwellbeing

Rebranding a health tech business that streamlines the process of connecting people with relevant medical and therapeutic care.


Forsyth Jail & Prison Ministry

A long-serving ministry dedicated to cultivating the futures of inmates gets a long-overdue brand overhaul.


Book Ferret

A classic brick & mortar bookstore ‘just around the proverbial corner’ — in defiance of the Age of Amazon — gets branded.



Work with us

Ready to put your brand in order and start telling a better story? We can help you plant your flag, crafting a brand narrative that resonates with your customer and grows your business. Use the form below to tell us about your goals and book a discovery call. We’re ready to get started.