https://www.johnmurph.net/observations daily 0.75 2026-03-28 https://www.johnmurph.net/observations/ukrainian-emblem monthly 0.5 2026-01-16 https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/40762f43-73bb-4e27-831f-f0541bdbacd7/Ukraine-Coat-of-Arms-Symbols.jpg Observations - Ukraine’s Tryzub Travails - Make it stand out The original 1918 design by Vasyl Krychevsky, alongside its modern 1992 descendent https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/fe2a534c-1f6b-4acb-a429-110dcbfe150c/Ancient-Ukrainian-Seals-and-Coins-with-Tryzub_REV.jpg Observations - Ukraine’s Tryzub Travails - Make it stand out Keeping it all in the family (from left to right): the Seal of Sviatoslav the Brave (945 AD), a coin of his son, Volodymyr the Great (980 AD), and a coin of HIS son, Yaroslav the Wise (1019 AD) https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/a1981b7e-8878-47a8-aceb-e167e2d8c852/A-1918-Ukrainian-100-hryvnya-note-alongside-Vasyl-Krychevsky.jpg Observations - Ukraine’s Tryzub Travails - Make it stand out A 1918 Ukrainian ‘100 Hryvnya’ note, alongside the Tryzub’s modernizer, Vasyl Krychevsky https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/54956ed7-72ac-4999-97c2-ea8f20bc5928/1920-troops_in_Kiev_Updated-Motherland-Monument.jpg Observations - Ukraine’s Tryzub Travails - Make it stand out Left: Polish and Ukrainian troops gather in Kyiv before Soviets overtake the city; Right: A Soviet-era “Motherland” monument gets its hammer & sickle icon swapped out for the Ukrainian Tryzub. https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/327c3339-7367-48d3-8a8f-b31ae0874047/Ukrainian-Tryzub_Volya-Symbolism.jpg Observations - Ukraine’s Tryzub Travails - Make it stand out A demonstration of how the ВОЛЯ (volya) interpretation works. I mean, who knows? https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/535b483a-5645-4940-965b-ade09e26d091/Anti-Russian_Tryzub-graffiti-in-Ukraine.jpg Observations - Ukraine’s Tryzub Travails - Make it stand out A sample of graffiti common in Russian-controlled territory in Ukraine. Note the prickly, almost thorn-like rendition of the Tryzub. It feels as though it’s composed of barbed wire. https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/f9aed7ee-064b-4821-8c79-111254c08064/Ukrainian-Tryzub_Assorted-Manifestations.jpg Observations - Ukraine’s Tryzub Travails - Make it stand out An assortment of examples of the Tryzub living in the wild. It appears on anything from hoodies to coins to stamps. My favorite is the 3D downloadable STL file, in which some industrious enthusiast created a Tryzub-shaped spaceship worthy of Star Wars. https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/cc6cd403-5d36-4a97-ba88-a150411b2474/Assorted-European-CoA_Ukraine.jpg Observations - Ukraine’s Tryzub Travails - Make it stand out From left to right, the UK Royal Arms, as well as the German, Polish, Spanish, and Slovakian coats of arms https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/28fcccb6-de46-4dca-866c-44f1b56813c3/Mitsubishi-and-Japanese-Prefecture-Flags.jpg Observations - Ukraine’s Tryzub Travails - Make it stand out The South Korean Taegeuk and Mitsubishi logo alongside an assortment of Japanese prefecture symbols. In particular, many of the prefecture symbols are truly stunning https://www.johnmurph.net/observations/cracker-barrel-cacophony monthly 0.5 2026-01-14 https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/6e46a421-89bd-4e5e-ac7c-d5f13d443fa7/Cracker-barrel-logo-comparison.jpg Observations - Cracker Barrel Cacophony - Make it stand out The Original Gangster versus The New Hotness https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/bc23110b-00a0-43ce-b766-a1c8bb0d996a/Cracker-Barrel-Type-Comparison.jpg Observations - Cracker Barrel Cacophony - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/48265ff6-f597-4a87-9c0f-21b7962465da/Cracker-Barrel-Dumpster-Graphic-REV.jpg Observations - Cracker Barrel Cacophony - Make it stand out Herschel and the Barrel get the boot https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/eaf6f76e-c71d-4105-be2a-b05263035660/Cracker-Barrel-Style-Guide.webp Observations - Cracker Barrel Cacophony - Make it stand out A snapshot from Cracker Barrel’s new style guide https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/df2f9406-f747-4b3e-b1b0-d2eb6e6289d5/Cracker-Barrel-Social-Media-Posts.jpg Observations - Cracker Barrel Cacophony - Make it stand out A sampling of the remonstrance; I’ve got to say, I LOVE the Salem’s Lot edition https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/af89abe7-4544-40bc-9f6d-e6370bdb441c/Cracker-Barrel-GMA.jpg Observations - Cracker Barrel Cacophony - Make it stand out Cracker Barrel CEO Julie Felss Masino makes her case on Good Morning America https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/644330ec-a9b4-4878-8cee-0ed7f4bfc39e/Cracker-Barrel-Political-X-Posts.jpg Observations - Cracker Barrel Cacophony - Make it stand out A sampling of X posts serving up bi-partisan barrel-based politics https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/3fd60bef-54c7-4b80-968e-d20cae19f447/Cracker-Barrel-Allan-Peters-Interview.jpg Observations - Cracker Barrel Cacophony - Make it stand out Peters prognosticates about whether the Cracker Barrel logo is all its cracked up to be https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/33cb7d09-ad24-4849-bd46-e8bb1be7e7d6/IHOP-Logo-Update-with-arrow.jpg Observations - Cracker Barrel Cacophony - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/0ada015a-0311-45d9-aeff-a795c88337ff/Cracker-Barrel-Update-Alternative1.jpg Observations - Cracker Barrel Cacophony - Make it stand out Perhaps the pumpkin is a better shape to house the typography? https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/9601208b-e7b9-436c-bc79-475ac16f5cf8/Cracker-Barrel-Update-Alternative2.jpg Observations - Cracker Barrel Cacophony - Make it stand out What if we ditch the pumpkin and maintain the old school illustration style? https://www.johnmurph.net/observations/brand-agency-trust monthly 0.5 2023-11-28 https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/c489bf9e-19e1-4e33-9890-432993f428ef/Wizard-of-Oz-Screenshot.jpg Observations - Ignore the man behind the curtain . . . - Make it stand out Do you trust your branding agency? https://www.johnmurph.net/observations/nikons-stand-against-midjourney monthly 0.5 2023-09-14 https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/341b288d-5eb4-4eb4-88af-cf5e03984648/DOoJM-nikon-umbrella-tree.jpg Observations - Nikon takes a stand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/341b288d-5eb4-4eb4-88af-cf5e03984648/DOoJM-nikon-umbrella-tree.jpg Observations - Nikon takes a stand - Make it stand out Nikon’s original ad https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/a8ba8159-0b97-4b21-80d0-5d0643b0dfb0/DOoJM-midjourney-umbrella-tree.jpg Observations - Nikon takes a stand - Make it stand out Midjourney’s response https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/841bbfba-2261-4327-b5d7-c3643e6591d0/DOoJM-nikon-surreal-volcanos.jpg Observations - Nikon takes a stand - Make it stand out Nikon’s original ad https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/4dc17d5e-2b0f-47dd-88d3-937a60fb4046/DOoJM-midjourney-surreal-volcanos.jpg Observations - Nikon takes a stand - Make it stand out Midjourney’s response https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/351fb0dd-88e1-4771-a3fc-7f723fa1b2a2/DOoJM-nikon-latte-skatepark.jpg Observations - Nikon takes a stand - Make it stand out Nikon’s original ad https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/32279e04-1e47-4cd4-ac81-80d802f3dae7/DOoJM-midjourney-latte-skatepark.jpg Observations - Nikon takes a stand - Make it stand out Midjourney’s response https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/a25800b3-5dc5-415e-9d3b-e04778329d4d/DOoJM-nikon-minecraft-cliff.jpg Observations - Nikon takes a stand - Make it stand out Nikon’s original ad https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/a78de312-d100-46c5-85d3-a67e08fb5a8e/DOoJM-minecraft-minecraft-cliff.jpg Observations - Nikon takes a stand - Make it stand out Midjourney’s response https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/e69e9e2c-044c-4eff-9c50-b3a6186c217b/DOoJM-nikon-egyptian-pharoah-.jpg Observations - Nikon takes a stand - Make it stand out Nikon’s original ad https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/79bd6235-1f32-4a12-8211-05940d0df800/DOoJM-midjourney-egyptian-pharoah-.jpg Observations - Nikon takes a stand - Make it stand out Midjourney’s response https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/a533f835-97de-4351-bff1-a7b270a1248b/DOoJM-nikon-psychedelic-mountains.jpg Observations - Nikon takes a stand - Make it stand out Nikon’s original ad https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/75f7ed07-2000-4bd4-88cf-df7eaaa2c12c/DOoJM-midjourney-psychedelic-mountains.jpg Observations - Nikon takes a stand - Make it stand out Midjourney’s response https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/4b6b1e07-d00a-44e0-b403-a407665f8efe/DOoJM-nikon-skyscrapers.jpg Observations - Nikon takes a stand - Make it stand out Nikon’s original ad https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/36b3c30f-cabc-4374-a474-c9370c729126/DOoJM-midjourney-skyscrapers.jpg Observations - Nikon takes a stand - Make it stand out Midjourney’s response https://www.johnmurph.net/observations/x-is-as-x-does monthly 0.5 2023-08-30 https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/1950869d-ab2e-4f71-801f-0fcfccb42cfa/twitter-x-logo-476131859.png Observations - X is as X does. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/ba53a44f-575d-4696-ae55-30483d8fc1b5/Original-Twitter-Logo-Circa-2005.jpg Observations - X is as X does. - Make it stand out The original Twitter logo, designed by co-founder Biz Stone, circa 2005. https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/6fadd9f1-2103-4f68-a889-b2156ab23459/Public-Twitter-Logo-Circa-2006.jpg Observations - X is as X does. - Make it stand out A new logo design by Linda Gavin, ready for its close-up in 2006. https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/4bb00933-92fb-4c15-a1ca-eeeb9e82ee31/Updated-Twitter-Logo-Circa-2010.jpg Observations - X is as X does. - Make it stand out An updated version of the logo, paired with “Larry” the bird in 2010. https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/c9a20526-2f76-44ae-8f46-12901f5feeaf/New-Twitter-Bird-Circa-2012.jpg Observations - X is as X does. - Make it stand out A refinement of the Pascuzzo/Bowman bird, designed by Matt Grasser in 2012. https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/3717d9e7-f054-49e1-83a1-dac1ad85c1fa/New-Twitter-Bird-With-Circles-Resized.jpg Observations - X is as X does. - Grasser’s bird design, with the curtain pulled back Grasser’s bird, with the curtain pulled back. https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/2de0ec99-331a-4f7c-be77-9c15b28344da/Sawyer-Merritt-Tweet.jpg Observations - X is as X does. - Make it stand out A quaint exchange between the collaborators. https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/2d8fcdd9-d079-458a-9c17-5275bb41aafe/Matt-Grasser-Interview-Thumbnail.jpg Observations - X is as X does. - Make it stand out Mr. Grasser opines on the demise of his bird. https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/4cdc739b-84da-40b0-b95a-227d4c252ae3/New-X-Logo-2023.jpg Observations - X is as X does. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johnmurph.net/observations/against-differentiation monthly 0.5 2023-05-19 https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/1684525254950-HTX1NKDV94YHSHYVQ6OG/AGAINST-DIFFERENTIATION_jan-huber-AF6N3WRsyk4-unsplash.jpg Observations - Against differentiation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johnmurph.net/observations/when-your-competition-zigs- monthly 0.5 2023-05-19 https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/1684524727050-WIMLS7AIMKIDMXK6EGRJ/Zig+Zag+graphic.jpg Observations - When your competition zigs . . . - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johnmurph.net/observations/the-isolation-effect monthly 0.5 2023-05-19 https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/1684523971438-DWNJVD37O8D20449PUXK/ISOLATION+EFFECT_rupert-britton-l37N7a1lL6w-unsplash.jpg Observations - The isolation effect https://www.johnmurph.net/observations/a-few-thoughts-on-color monthly 0.5 2023-05-19 https://images.squarespace-cdn.com/content/v1/64250b86b8cd13173598c569/1684453354766-VKUXPYWZ19J2GRML8281/COLOR_jess-bailey-l3N9Q27zULw-unsplash.jpg Observations - A few thoughts on color https://www.johnmurph.net/observations/tag/%23marketing monthly 0.5 https://www.johnmurph.net/observations/tag/color monthly 0.5 https://www.johnmurph.net/observations/tag/%23trust monthly 0.5 https://www.johnmurph.net/observations/tag/color+in+design monthly 0.5 https://www.johnmurph.net/observations/tag/%23branding monthly 0.5 https://www.johnmurph.net/observations/tag/%23ai monthly 0.5 https://www.johnmurph.net/observations/tag/%23logodesign monthly 0.5 https://www.johnmurph.net/observations/tag/%23branddesign monthly 0.5 https://www.johnmurph.net/observations/tag/%23dall-e monthly 0.5 https://www.johnmurph.net/observations/tag/%23nikon monthly 0.5 https://www.johnmurph.net/observations/tag/%23elonmusk monthly 0.5 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